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How to Use Infographics as a Small Business

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This post was written by Neil Dagger, Head of Marketing, Planning, Insight and Analysis at Nominet, who run www.ourhomeonline.wales, the home of Welsh domains and www.theukdomain.uk 

It’s said that a picture can speak a thousand words, and that might explain why infographics are so popular. Visual content can be a great way to reach customers, combining eye catching imagery or graphics with words to get people to engage with your content. In this article, we’ll take a look at infographics in more detail and look at how small businesses could benefit by creating this type of compelling content.

What are infographics?

Even if you’re not familiar with the term ‘infographic’, chances are you’ll have seen a few. An infographic is a way of presenting information visually, and can take on many forms from simple graphs and charts to more elaborate illustrations. Infographics are popular because they’re a great way to simplify and display complex concepts, or present dry data in a much more engaging format.

Some popular ways of using infographics include:

  • Step-by-step instructions – great for recipes and how to guides
  • Data visualisation – great for showing survey results and other data
  • Side-by-side comparisons of two or more things – from reviews to pros and cons of a product
  • Timelines
  • Maps or diagrams which are labelled and colour-coded
  • Illustrated lists
  • Flow charts

We know infographics are a great way of presenting information, but it’s also important to keep in mind why you’re making the effort.

Shares = traffic = business

The main aim of infographics is to create engaging content that people will want to share. After all, more shares equals more traffic, and that means more business. We’re not just talking social media when we say “shares”, although it is a great channel to reach a wider audience.

When you create an inspiring and engaging infographic, the main hope is that other relevant websites will share it with their followers by linking to it. Each time this happens, it will help how your website is viewed by search engine algorithms, which counts links as endorsements. The bigger and more reputable that the website is linking to your infographic, the more SEO value it has.

For this to work, your infographic needs to be engaging enough for people to want to share it and also link to it. Let’s look at some inspirational ideas for infographics.

Engaging infographics

There are many great ways of using infographics to engage your audience. For example, Superfast Business Wales have created an information sheet on keeping businesses secure online, which includes lots of useful tips and statistics in an easy to understand visual format, making the huge topic of cyber security less daunting for small businesses. The Welsh Government has also used an infographic to show results from the National Survey for Wales, a good example of how infographics can help present dry statistics in a more interesting and engaging way.

Infographics can also be a great way for businesses, charities and organisations to showcase their latest work in a creative way. For example, Sport Wales has used an infographic to educate us about their Athlete mentor and young ambassador programme. The Arts Council of Wales also allows people to download and share their infographics which show key statistics for the art sector in Wales plus how money is being invested in an engaging visual way compared to more traditional written reports.

Creating your own infographics                                                                  

Thankfully you don’t have to be a graphic designer to benefit from the power of infographics, neither do you have to necessarily pay one to create one for you. Thanks to free or low-cost online tools, like the examples below, you can create your own inspiring and engaging infographics.

Online tools to try:

  • Canva – a free tool which lets you show your data as visual snippets or mini infographics thank to professional templates.
  • Visme – another free tool which lets you build your own infographics using professional templates.
  • Venngage – if you have budget for infographic production, you can subscribe to this tool and begin using more advanced templates.
  • Infogram – free and paid options that let you build infographics, publish them and lots more.

Hopefully now you’ve been convinced that all businesses can benefit from the power of infographics. Why not start thinking about which great research, statistics or helpful information your business could put into an engaging infographic.