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8 July 2024

Housebuilder Promotes New Land Buyer for South East Wales


Persimmon Homes East Wales has been promoted a new Land Buyer covering South East Wales and the border counties.

In her new role, Ellena Hodges will be responsible for the identification, evaluation and acquisition of land opportunities. This will involve both immediate and strategic land opportunities across the region. She will work closely with the wider Land and Planning Team to deliver future growth of the business.

She holds a 1st Class BSc hons degree in City and Regional Planning from Cardiff University and recently secured her RICS (Royal Institution of Chartered Surveyors) chartered surveyor accreditation.

Ellena said:

“I am thrilled to step into the role of Land Buyer. With Persimmon’s strong appetite for land acquisition, I am excited about the opportunities ahead.

“This promotion is a great opportunity for me, and I look forward to playing a key role in identifying land-led opportunities for short-term growth whilst ensuring a strong pipeline for the future in East Wales. I look forward to continuing to contribute to the success of the business and taking on new challenges in this role”.

Managing Director for Persimmon Homes East Wales, Lee Hawker, said:

“We are delighted to see Ellena progress within our team at an exciting time for the region and the wider business.

“Successful companies reflect the customers and communities they serve – and Ellena’s well-deserved promotion is a testament to her excellent contributions to the business in East Wales since she joined.

“As we advance our growth strategy, I eagerly anticipate working with Ellena and the rest of our Land and Planning Team to achieve our ambitions in East Wales and the border counties.”



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