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The House Nameplate Company Diversifies for Growth Under New Management with Finance Wales


A six-figure package of loans from Finance Wales and Natwest recently enabled Tina Smith to undertake a management buy-out of the UK’s largest supplier of house signs and numbers and become its sole shareholder.

The House Nameplate Company (HNP) has been handcrafting house signs and numbers in North Wales for over 25 years and Smith has been its Chief Executive since buying a majority shareholding in 2010.

With the volume of retail sales seeing sustained year-on-year growth and spending on DIY in the UK at its highest since 2008, HNP has targeted animal lovers with its Pets Made Personal website, launched in 2014, while 2015 has seen the company launch Bespoke & Beautiful, a home and giftware website.

“The House Nameplate Company has an excellent heritage as well as a skilled, loyal workforce and considerable growth potential.  I’m now putting in place an expansion strategy that will build on these foundations and it’s already opening up a wealth of new opportunities for the company.

“I used my own money to buy into the business back in 2010, but this time I needed additional finance, so I was pleased to work with Rhodri at Finance Wales to come up with a suitable funding package.  He took time to understand our current revenue streams, cost and asset base as well as future aspirations and projections,” Smith explained.

HNP is known for its innovative approach, having launched the original parcel letterbox which can accommodate multiple post and parcel deliveries and Tina’s ambitious plans are already becoming a reality.

St Asaph-based Investment Executive, Rhodri Evans, who structured Finance Wales’ investment in HNP, he said:

“The House Nameplate Company is an excellent example of how well managed, established businesses with a passionate leader, loyal workforce and an effective business model can achieve long term success even in challenging economic times.

“Under Tina’s leadership the company has adapted to changing market conditions and diversified to take advantage of new market opportunities.  The funding package from Natwest and Finance Wales has provided her with the boost she needs to continue expanding the company.”

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