Hotpod Yoga, Europe’s largest yoga company pioneering ‘yoga for real life’ launches in Canton, Cardiff on the 16th and 17th September.
Hotpod Yoga Canton founder Liz Cousins has been living in the UK for 22 years after moving over from New Zealand. Previously a Regional Marketing Executive for the National Assembly for Wales, after maternity leave and a few years break in employment, Liz decided to start her own company in January 2016 with her yoga teacher husband, Aaron Cousins, and they launched Hotpod Yoga in Cardiff. Hotpod Yoga in Cardiff Bay has been a huge success, with over 3,000 customers they have seen a monumental 297% growth in revenue over the last year.
The success of Hotpod Yoga Cardiff can be ascribed to the strength of their classes, and also their marketing strategy. They consistently attract 100+ new customers each month, mostly taking up their tempting Intro Offer of just £12 for a week of unlimited yoga. A large percentage of these customers then go on to make a further purchase of class passes or a membership. Although Liz and Aaron have scaled up their timetable to meet demand, now offering 27 classes every week out of their studio in Cardiff Bay, it quickly became clear that Cardiff was ready for a second pod. Canton seemed like the best choice with its active community and a prime location within The Compound Gym. Hotpod Yoga Cardiff currently employs 7 yoga teachers, and will be expanding to a team of 15 with the new studio opening.
Already established in 32 locations around the world, Hotpod Yoga is seeking to encourage customers to adopt a ‘yoga designed for real life’, leaning away from today’s stereotype of bendy Instagram goddesses and green juice guzzlers. Instead customers are encouraged to adopt a yoga centred around their life; to stretch out the office hunch, release the cyclist’s hamstring, revive the partied-out festival-goer and realign the childbearing arm – to supercharge real life, whatever that may mean.
Liz’s experience echoes this sentiment:
‘My mum used to send me magazine clippings of yoga poses to help ease lower back problems which I suffered from after competing in athletics, swimming, touch rugby and a few accidents falling off horses, skis and motorbikes! Later married to a yoga teacher, I no longer had lower back problems, but was unhappy doing yoga classes in cold, unwelcoming halls. I first saw the Hotpod Yoga concept online, but it wasn’t until I stepped inside the pod and experienced it that I instantly realised this was the answer – an achievable class in an amazing environment, I just didn’t look back. I now want to help other people go inside and experience how I felt.’
To celebrate the launch of their second pod, Hotpod Yoga Cardiff will be hosting a selection of complimentary taster classes on the 16th and 17th September. From 18th September, regular Hotpod Yoga Canton classes will be priced at £12 for a week intro offer, £10 for a single class, £45 for a 5-class pass, £80 for a 10-class pass, £60 for regular membership (10 classes per month) and £72 for an unlimited monthly membership. All bookings must be made in advance and online at www.hotpodyoga.com/uk/yoga-clases/canton.
Max Henderson, co-founder of Hotpod Yoga, said of the venture:
‘Hotpod Cardiff has been a hugely exciting success story for us since it launched just over a year ago. Liz & Aaron have done a fantastic job and it’s been great to see the people of Cardiff embrace it so whole-heartedly – including Welsh stars George North, Becky James as well as the Cardiff Blues squad. Given the packed classes and the well-established team, it’s a natural step for them to open a second pod in Cardiff – and Canton is an ideal location for it.’
Misconceptions about Hotpod Yoga
- We attend to the 99%, not just the 1%.
- We are not a bouncy castle. If you bounce on us, you’ll hurt yourself.
- We don’t pop up, we inflate.
- We don’t have studios, we have pods.
- We only travel with our portable pods – our permanent pods are found at Hotpod homes around the world.
- The more, the merrier – our pods hold up to 20 people.
- We don’t like it as hot as Bikram – we’re only heated to 37 degrees, which means no headaches, no over-stretching, no dizziness, but equal sweat!