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Genero Group Aquires New 10,500 sq. ft. Head Offices


Creative event specialists Genero Group have invested into a new 10,500 sq. ft. headquarters and warehousing facility at Priority Enterprise Park, Vale of Glamorgan.

Securing a much larger base in the heart of Vale of Glamorgan will provide Genero the opportunity to consolidate the business largely on one centralised site; with continuing use of their 800 sq. ft. Palmerston workshop and their Penarth creative hub, often used as a hotspot for client meetings. The move provides a platform for their next phase of growth.

Genero’s Managing Director, Peter Leckie, says:

“Genero is ever-expanding. This move facilitates growth, ease of communication for the Genero team, along with increased space to supply our services at the highest possible quality. It’s an excellent opportunity for the company and our valued client partnerships.”

The move enables the company to operate at one site and has created 6-8 new job roles in sales and operations and includes the planned recruitment of apprentices from Cardiff and the Vale.

The deal involved commercial property agents Knight Frank LLP and Fletcher Morgan with law firms Loosemores Solicitors and Geldards LLP. Knight Frank LLP commented on twitter that it’s “Great to see a local company expanding with the area.”

Genero Group is best known for the production of large scale live events and exhibitions. Genero is comprised of Genero Productions and Genero Experiences, the latter headed up by ex-WRU International Tom Shanklin.

The company has the ability to work internationally, successfully producing events in locations such as Stuttgart, Barcelona, Paris and Dubai. Genero also maintains its local and national presence in and around Wales and the UK; along with its strong CSR by supporting local charities.

Genero’s new warehouse has experienced a change of purpose, having previously housed the Welsh Ambulance Centre. It is now a modern, multi-functional facility, with meeting space, a sales and marketing department, design studio, audio visual and set, stage and exhibitions warehouses surrounded a large gated yard to house their fleet of vehicles. The building has eco-friendly features, such as sensory input lighting, in-keeping with Genero’s green ethos.