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Freshwater Appoints New Director of Healthcare


Independent communications consultancy Freshwater has appointed a new director to lead its expanding healthcare team and provide senior specialist advice to clients in the NHS and more widely.

Saffron Pineger, who will be based in the agency’s central London office, was formerly head of media at Imperial College Healthcare NHS Trust, one of the country’s largest acute NHS hospital trusts incorporating St Mary’s, Hammersmith and Charing Cross hospitals.

For Freshwater, she will now be responsible for leading a dedicated team working with a range of NHS clients including Clinical Commissioning Groups, NHS Trusts, NHS performance management organisations, regulators and inspectors.


Business News Wales