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Fantastic Year Ahead Predicted for UK Tourism


The chairman of an award-winning leisure company that has a sales centre in Mid Wales is predicting a fantastic year ahead for tourism in the UK after the extreme challenges of the Covid-19 pandemic in 2020.

Tony Bywater, from Salop Leisure, which also has sales centres in Machynlleth, Shrewsbury and Stourport-on-Severn, believes the demand for ‘staycationing’ will be greater than ever in 2021, with British people reluctant to jet off to sunnier climes.

In addition to running one of the UK’s most successful caravan and motorhome dealerships, Salop Leisure also owns the Love2Stay resort and adventure centre and Love Plants specialist plants centre in Shrewsbury and caravan holiday home and touring parks across Mid Wales.

Outside the national Covid-19 lockdowns last year, caravan and motorhome sales boomed at Salop Leisure as more first-time buyers opted to invest in holidays in the UK for the foreseeable future instead of travelling abroad.

Many caravan holiday home parks across Mid Wales and the Heart of England reported a huge demand for available pitches.

Mr Bywater believes that this trend will continue in 2021 and the years to come as the Covid-19 vaccines are rolled out across the UK.

Having devoted more than 50 years of his life to the caravan and motorhome industry, he has experienced many economic highs and lows and is well placed to offer an opinion on future business prospects.

He says the UK will emerge from the pandemic as a much different place, as people re-evaluate what is and what is not important in their lives. Spending quality family time away from work will become a top priority.

“It has been an extremely difficult time for everybody, but I think 2021 is going to be very special for our industry and tourism in the UK,” he said. “People are going to want to stay in the UK, rather than travelling abroad, like they have done in the past. The pandemic will change people’s habits forever.

“Demand for caravan holiday homes, touring caravans and motorhomes is going to be massive, putting pressure on manufacturers and parks.

“We lost a lot of trade whilst our businesses were forced to close during the lockdowns, but, when we reopened in late summer, customer demand was huge.”

Mr Bywater says it’s imperative that all four home nations work together to agree a uniform policy on future lockdowns to make it easier for people to understand the restrictions. Having different rules in each country caused confusion.

Salop Leisure is a member of MWT Cymru, an independent organisation that represents more than 600 tourism and hospitality businesses across Mid Wales, which includes Powys, Ceredigion and the Meirionnydd region of Gwynedd.