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14 June 2022

Emma Meets: Mike Jordan, Managing Director from Bluegg

Emma Peterson,  Director FinTech Awards Wales & Finance Awards Wales Meets:

Mike Jordan,

Managing Director,


Continuing this new 11 part series of ‘Emma Meets', Emma Peterson, Director of Recruit 121 Finance & Accounting Solutions, finds out more about the sponsors of the up and coming Finance Awards Wales 2022.Finance Awards Wales is designed to recognise, attract and invest in the talented finance professionals working in Wales, showcasing the best of the best in the finance industry. In this edition, Emma meets Mike Jordan, Managing Director from Bluegg.

Tell me about yourself and career to date?

Aside from all of my brilliant part time roles as a youth, Bluegg has been my focus for 20 years.

Myself and Tom lept into this in 2002 not long after graduating from a Graphics Communication course from the University of Glamorgan, now USW.

Design for brand and the web has been our world since and over the years have built up a team of highly specialised people who make big changes for companies all around the UK.

I’m also co-founder of the ever popular Wales Week initiative – Our mission is to promote a modern energetic Wales to the world through celebrations and events that take place every year around St David’s Day.

Can you give me an overview of your company and what you do?

We specialise in shaping and growing brands, visual identities and websites for businesses and organisations with growth strategies.

Our work facilitates that change or growth using creative and digital services to represent a new direction and vision.

What has been the biggest challenge the company has faced and how have you responded?


The biggest challenge we’ve faced is having to adapt to change.

Change of employees, change of culture, change of expectations and all while our services have been in high demand.

We’ve realised that in the post covid economy, people/team members/employees need more care and attention so we’ve zero’d in on the areas where we can support our staff and make them feel part of a collective journey – still work to do!

How do you feel the Welsh economy will fare over the next 12 months?

I’m feeling pretty glum about what’s happening in the world and how it’s causing living costs to increase but I feel that Wales will be resilient and fight as hard as it can.

Speaking about the creative sector, I feel that there are huge opportunities but we have to overcome the challenges of managing the expectations of a different type of workforce before revelling in any glory.

What plans do you have for your business in 2022?

We’ve got big plans for 2022 and beyond. It’s our 20th year and about time we used all the skills deploy to take a big bold leap of our own. That’s all I can say on that right now 😉

Why did you choose to sponsor the Finance Awards Wales 2022?

We’ve always felt connected to the Finance sector in Wales; there was a point when it housed most of our client base. Therefore we’ve historically had an insight into all of the very positive work that’s carried out by ambitious people and teams. It’s a sector that Wales should be proud of and should champion more.

If you have sponsored the awards previously what were your highlights from last years ceremony?

Obviously – waving napkins around my head and signing That’s Amore!


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