Showcasing the Best of Welsh Business


Digital Transformation Series – Analytics


To support businesses in Wales, Superfast Business Wales have created a digital toolkit designed to help businesses improve efficiency, streamline operations, boost security, and often reduce costs.

Listing over 100 cloud-based solutions, the Digital Toolkit for Business will help you find software and services you can rely on. All products listed are presented for information and research only, and any recommendations are not designed to be comprehensive or act as a specific endorsement from Superfast Business Wales.


In the next part of this series, we look how businesses can use analytical software to manage and monitor the performance of their digital activities.

Having a robust business analytics process in place is an essential component for any business looking to monitor the performance of its digital footprint.

Access to up-to-date analytics can help improve operational efficiency and assist businesses to understand their customers more precisely. In some cases firms will use data visualisation to develop projections and ultimately help to develop customer insights, aiding decision making and strategic planning.

Business analytic software helps measures performance and drives growth. It can sometimes discover hidden trends, generate leads, and scale business in the right direction.

Website analytics is a vital tool that enables you to identify who has looked at your website, how they got there and where they came from. By examining this valuable data, you can see how customers find and interact with your products/services and what they click on.

In the right hands, web analytics can reveal what’s working well on your website and what needs improvement.

Using data analytics is an essential and effective way to have influence on the future strategy and direction of your business and is a must for any business with a digital footprint.