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Creative Agency Proves the Welsh Language can Benefit Business


A leading creative agency is showing Welsh companies the importance of the Welsh language in business, as a way of assisting business growth and prosperity.

According to research released by the Welsh Government in 2014, just under a third of all private sector employers felt the Welsh language skills of their staff have some benefit to their bottom line.

WATERS, a creative agency based in Swansea, suggests it is incredibly important to ensure service offerings are delivered in both English and Welsh, not only to benefit the bottom line, but to broaden and improve businesses’ customer relations.

WATERS, which has worked with organisations including Admiral Insurance, O2 and Reading Borough Council, to name but a few, prioritises providing effective communications for its clients with a focus on offering a bilingual service. The company holds this as a unique selling point (USP) due to a high number of its clients either offering services in Welsh or communicating in Welsh internally and externally.

Waters Image - Rhian East and Rachael WheatleyWelsh Secretary Alun Cairns MP, recently launched a new BA degree course at Bangor University to encourage students to support the Welsh language, resulting in them being equipped with the advantage of bringing a bilingual skillset to the workforce.

Alun Cairns, Secretary of State for Wales, said:

“We are committed to supporting the Welsh language in our public life, and that includes business as well as culture and the arts.

“It is good to see companies promoting Welsh in the workplace and encouraging staff to use it. Welsh is a living and evolving language and it needs to keep pace with business.”

The Welsh Government research also showed over a quarter of establishments believed it would benefit them to have more staff with the ability to communicate in Welsh, or more staff with a higher level of Welsh language skills.

WATERS co-director Rhian East, a Welsh speaker herself, comments:

“At WATERS we pride ourselves on our staff being able to communicate and design work in both English and Welsh – as well as the majority of our staff being Welsh university graduates.

“We feel it’s crucial as a communications company to be able to deliver our services to every client who seeks our assistance.”

WATERS has worked with many Welsh establishments, such as The Welsh Government, the Welsh Language Commissioner as well as universities across Wales; Swansea University being a primary client.

Dawn Davenport, Publications Officer at Swansea University commented:

“WATERS has been providing Swansea University with a highly professional creative service since 2008. They always go that extra mile to deliver for us and their ability to understand and recognise our range of needs is frankly amazing.

“As a Welsh University, it is important that our commitment to the Welsh language is reflected in all our communications. This is often a challenge but the team at WATERS are experts in creating intelligent solutions for bilingual design. We couldn’t manage without them.”