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Commercial Vehicle Specialist Strengthens with New Appointment


LCV dealer David Spear Commercial Vehicles is delighted to announce the appointment of Laurence Winmill as CEO. Laurence has been working as a consultant at David Spear since May 2016. His new position as CEO will see him develop and manage the commercial vehicle expert’s business strategy and growth plans over the next few years.

In recent months, David Spear has defied the national slowdown in new LCV registrations to report record growth, and the new appointment is expected to ensure this upward trend continues.

L-R: David Spear & Laurence Winmill

 “An exciting new challenge in a new role. I am delighted to be able to help an ambitious business achieve its core business objectives. This year’s target includes 20% growth year on year, and I’m thrilled to report that as we approach the end of the second quarter we have exceeded that target,” said Laurence.

With a background in business strategy, marketing, people management and process improvement, Laurence is certainly well placed to develop and deliver on David Spear’s growth plans. The appointment comes at a very exciting time in the company’s history, and since May 2016, a variety of achievements are already apparent.

David Spear has grown by 30% mid-term after the first five months of 2017. The firm has also seen the overhaul of its business structure and implementation of an aggressive recruitment policy to source and place the right people within the business to help it move forward. David Spear recently acquired and opened its new site in Cardiff, whilst its Tredegar based headquarters received further expansion and development thanks to the addition of a state-of-the-art vehicle preparation centre, complete with workshops and valeting facilities.

David Spear, Owner of David Spear Commercial Vehicles, added;

“We are delighted to have Laurence on board as our new CEO. His appointment is a vital part of the formula we are developing to expand the business, driving it forward to achieve its full potential. As well as achievements in growth, the use of market research has become an instrumental tool for us. With a firm strategy in place, we have been able to better understand customer needs, underpin our overall marketing approach and collaborate with key partners to share information and insights about the UK LCV marketplace. Laurence’s knowledge and experience will be, and has already been, invaluable as we develop our company to grow and deliver an unrivalled experience to our customers.”


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Laurence has spent most of his career in the media industry working in senior management roles with major publishers including Thomson Regional Newspapers, United News & Media and The Newsquest Media Group.

In 2001 Laurence left the corporate publishing world and after a 3-year spell in pharmaceuticals he set up on his own. In 2005 he created Swansea Life & Swansea Bay Business Life, two highly successful magazines now fully established in their respective markets, and since acquired by the Trinity Mirror Group.

In 2010 he stepped outside of the publishing bubble and set up a full service media agency specialising in PR, Advertising & Marketing, with a series of offices along the M4 corridor helping to develop regional campaigns for successful brands such as Las Iguanas, Andrew Scott and a wide portfolio of well-known law firms.

Outside of the media, Laurence travels extensively as a keynote speaker, talking about his experiences as a service and people expert. His ability to inspire audiences has resulted in him working with a number of international brands, including P&G, Kellogg’s, Dunelm and Armstrong. He has also penned a book entitled ‘Live Your Life’, which has become an essential guide to personal and business success for many.

In his spare time, he relaxes with his family, is an avid Chelsea fan, works out at the gym and enjoys walks on the Gower beaches with his beautiful Labrador Frankie (named after Frank Lampard of course!).

Laurence in a tweet: A driven people person, with a passion for words and an ‘anything is possible’ mentality who thrives on new challenges and creativity.

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