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Carmarthenshire County Council Develop a Unique Identity for Ammanford


Launch of Ammanford Boar Brand

Ammanford’s Boar Brand based on the Twrch Trwyth legend is being launched in the town centre this Saturday (September 12) by Carmarthenshire County Council Leader Cllr Emlyn Dole.

Creating the Boar Brand is one of 10 initiatives being delivered by the Town Centre Partnership which is encouraging partnership working to increase footfall and employment in Ammanford town centre whilst reducing vacancy rates and increasing the vitality of the town.

The Boar Brand image is based on an interpretation of the legendary enchanted boar the Twrch Trwyth mentioned in the Mabinogion.

The brand has been created to help develop a unique identity for Ammanford and will be used to brand town centre signage, events, activities, banners, promotional material, web site design and business training for independent town centre businesses. Hessian Boar Bags will be given out free on the launch day.