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Carmarthenshire County Council Develop a Unique Identity for Ammanford


Launch of Ammanford Boar Brand

Ammanford’s Boar Brand based on the Twrch Trwyth legend is being launched in the town centre this Saturday (September 12) by Carmarthenshire County Council Leader Cllr Emlyn Dole.

Creating the Boar Brand is one of 10 initiatives being delivered by the Town Centre Partnership which is encouraging partnership working to increase footfall and employment in Ammanford town centre whilst reducing vacancy rates and increasing the vitality of the town.

The Boar Brand image is based on an interpretation of the legendary enchanted boar the Twrch Trwyth mentioned in the Mabinogion.

The brand has been created to help develop a unique identity for Ammanford and will be used to brand town centre signage, events, activities, banners, promotional material, web site design and business training for independent town centre businesses. Hessian Boar Bags will be given out free on the launch day.



Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

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