Showcasing the Best of Welsh Business

Cardiff Consumers are the UK’s Number One Energy Switchers


The people of Cardiff are more likely to have switched their electricity and gas to a new supplier than anywhere else in the UK, according to research carried out by the country’s first independent auto-energy switcher, Flipper.

Just 7 per cent of those surveyed in Cardiff said they had never switched suppliers, compared to a whopping 29 per cent in Swansea.

Cardiff residents are also much more likely to check energy prices, with 82 per cent checking at least once a year, compared to just 62 per cent in Swansea – the joint lowest level across the whole of the UK.

This news comes as the 45th energy price rise of 2018 was announced and figures from Ofgem showed that people who switched energy suppliers last year saved an average of £320.

Mark Gutteridge, managing director of Flipper, says canny Cardiff consumers will be paying significantly less than their Swansea equivalents due to being more engaged in the energy market.

He said:

“It’s concerning that a quarter of households in Swansea say they have never checked whether they could save money by switching their energy supplier. We all know this is not an exciting task, but with the number of price increases seen on energy this year it’s more important than ever to make sure you are on a good deal.”

“The respondents in both Swansea and Cardiff showed a high awareness of price comparison websites, yet there were still lots of people who aren’t checking prices or switching suppliers, either because they see it as a hassle or don’t feel confident enough.”

Flipper is an energy auto-switching service which solves both these issues as it does everything for its customers: it finds the best tariff across all suppliers, flips them onto this deal – actually doing the switch for them – and then continues to check the market every month. If it finds another saving of more than £50 it will flip the customer again.

Unlike comparison sites Flipper doesn’t take commission from the energy suppliers, so it can compare and switch to a really wide range of the 73 suppliers in the market. It charges its members a £25 annual membership fee for its service, but this is only paid once the first switch is underway.

Mark concludes:

“Our nationwide survey was aimed at finding out about energy switching habits across the whole of the UK, but the difference between the responses from Cardiff and Swansea was a real surprise.

“On average our members are saving £385 a year and every week we see new members who can save more than £1,000 a year. So people in both Cardiff and Swansea, especially those who aren’t checking prices or haven’t switched, should definitely give us a go and see how much they can save.”