Showcasing the Best of Welsh Business

Cardiff Communications Agency Announces Record £1.4m Turnover


Cardiff based communications agency, Equinox, has announced a record £1.4m turnover in 2016 due to a portfolio of new tourism and health clients, including Epic Retreats, a new pop up glamping concept for 2017 and three major Welsh Government health campaigns.

The agency, which celebrated its 20th anniversary last year, has grown turnover and profit by more than 10% in 12 months thanks to the new client wins in 2016.

Epic Retreats is a particularly exciting new tourism client. It is Wales’ first pop up glamping hotel to tie in with the Year of Legends tourism theme for Wales in 2017. The unique pop up hotel which comprises eight ‘boutique’ cabins will appear at three secret locations in Wales this summer. Less than 200 bookings will be available from June to September before the hotel disappears. The innovative project is a partnership between Best of Wales, Cambria Tours and George + Tomos Architects and part funded by the Welsh Government’s Tourism Product Innovation Fund.

PO_160316_EQ_Team_05The buoyant Equinox results come on the back of significant investment in a new multimedia department including film making and online design as well as three new members of staff and high profile new clients including:

  • Organ donation, Dementia risk reduction, GP recruitment, Lung cancer awareness – all high-profile awareness-raising campaigns for Welsh Government
  • Cadw – Equinox was retained for another three years to deliver all PR and Marketing for Cadw, on the back of highest ever visitor figures to its sites in 2016
  • Nominet – campaign to encourage Welsh businesses to adopt .wales .cymru suffixes

The agency’s training provision around social media, media relations and crisis management has also gone from strength to strength with a 200% increase in revenue for the business in 2016.

Equinox was voted Outstanding Agency of the Year 2016/17 by the Chartered Institute of PR as well as Agency of the Year 2016/17 by the Chartered Institute of Marketing.

Zara Cottle, director at Equinox said:

“Despite the challenging economic climate, we have started 2017 with confidence and have set ambitious growth targets for the next 12 months. The communications sector is constantly changing and growing so it is more important than ever to invest in ongoing training for our team to ensure we remain a step ahead of the competition.”