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Cardiff-based Protection Specialist Reveals Expansion Plans Following L&G Awards Win


Vita reveals expansion plans following L&G awards win

Cardiff-based protection specialist Vita has created a brand charter, boosted its social media profile and has reinvested profits into developing a sophisticated system to help its clients and advisers.

It has also created a new website, that will include educational tools and quizzes to help consumers, and, in addition, has broken into the social media world with its first Twitter and Facebook accounts.

The firm, which was founded six years ago by Paul Reed and Barry Pappin, now has 11 members of staff, comprising nine protection advisers, one team manager and a policy administration manager.

Speaking at the Legal & General Business Quality Awards, where the firm won a Special Recognition award and a commendation for Outstanding Customer Outcome, Mr Reed unveiled some of Vita’s plans for growth and development, including the creation of a “brand blueprint” that encapsulates the firm’s brand vision and values.