Cardiff-based digital marketing and technology company, UpriseVSI, has been appointed by the Aston Martin Owner’s Club to design and develop a fully integrated digital platform of its members including a responsive website, a forum, online shop and booking system.
Founded in 1935, the Aston Martin Owners Club is an association for owners and enthusiasts of Aston Martin cars and is one of the oldest one-mark car enthusiast clubs in the world. It boasts one of the largest worldwide memberships with more than 7,000 members in over 20 countries. Annual activities in the UK include two Concours events, which are competitions for the best car, more than 10 major social events, a racing series, regional meetings, award winning publications and numerous member benefits.
With Aston Martin having announced earlier this year that it plans to open a production facility in St Athan in 2020, the appointment of upriseVSI to design and develop a website for the brand is a further boost for the Welsh economy. The new website will allow existing members of the Aston Martin Owner’s Club to access services online, as well as allowing new members to sign-up quickly and easily.
The website will be built using upriseVSI’s technology platforms including its content management system, thinkCMS, and the company’s online booking system, thinkBooker, which will allow members to register online for events and sign-up for membership. The booking system has been used by the likes of Manchester United, Juventus, Fulham Football Club and the NFL team, the Jacksonville Jaguars. The site will also feature thinkCRM, upriseVSI’s customer relationship management software, which will be used to manage membership communication and marketing.
Members will also be able to shop online for a range of luxury merchandise including clothing, bags and gifts using thinkShopper, upriseVSI’s e-commerce software. As part of the project, upriseVSI will create a cloud based back office system that will allow Aston Martin Owner’s Club staff to manage online memberships, shop orders, events, forum moderation and area representative reports.
The Aston Martin Owner’s Club is aiming to drive additional memberships whilst providing an enhanced service to its existing members by offering a wider selection of online services. By utilising a responsive website and host of new online services, the Aston Martin Owners Club is aiming to target a younger demographic.
Gareth Rees Jones, Managing Director of upriseVSI commented,
“Aston Martin is a highly prestigious British brand and we are delighted to have the opportunity to work with the Aston Martin Owners Club on their new website. The project will utilise the full range of our technology products and development skills and will provide a world-class digital platform for existing members as well as helping to attract new members to join the club.
Mark Thomas, Technical Director of the Aston Martin Owners Club said,
“We were impressed by the strong proposal that upriseVSI presented during the tender process, which highlighted how their software can deliver all of the online digital services that we require. We want to reduce the time our staff spend on manual processes and improve our member services. The fact that the upriseVSI systems have done this previously with other major brands gave us confidence that they were the right company for us to work with.”
UpriseVSI is an integrated digital, marketing and technology company that delivers bespoke web based solutions for brands including Thomas Cook, Neilson Active Holidays, Erna Low Ski, The Celtic Manor Resort and the Jacksonville Jaguars. As well as web solutions, upriseVSI also provide a full creative and design service. The company recently carried out the rebrand project for top UK 100 law firm, Hugh James, and developed the recently launched advertising campaign for the Welsh Rugby Union’s 2016 Under Armour Series.