Welsh event staffing and experiential agency eventeem continues to expand their client list with homegrown talent. eventeem has secured the partnership of three Welsh brands: Softer Butter Co., Welsh Hills Bakery and Lurvill’s Delight, in as many weeks, marking the continued growth of the firm since the recent expansion of their Cardiff office.
eventeem will be working closely with all three brands, assisting Softer Butter Co. with a sampling campaign for their new product line, launched earlier this month in Tesco Wales stores; whilst Welsh Hills Bakery are making use of eventeem’s exhibition services to support their recently rebranded Lovemore range. Finally, eventeem is providing sampling and experiential support for the relaunch of Welsh heritage brand Lurvill’s Delight, a botanical drink created by Ynyshir based Lewis twins in 1896, who used profits to help coal miners emigrate to the USA. The rebirth of the brand comes after production ceased in 1910, due to a shortage of dock leaves in the local area.
Eventeem MD Ceri Gravelle said:
“Although we are an agency with national reach, we are based in Cardiff and remain focused on expanding our Welsh client base. We are passionate about local produce and homegrown brands, and are delighted to be supporting Softer Butter Co., Welsh Hills Bakery and Lurvill’s Delight with their experiential ventures.”
Softer Butter Co. MD Nigel Lloyd explains why sampling is an important part of their marketing strategy:
“As our butter is a new product on the market and is 50% softer than standard block butter, we feel it’s important for consumers to trial this”.