Over 44,6301 companies are registered in Cardiff and the Vale of Glamorgan, however it is only a relatively small proportion of these businesses that are part of the wider export community. Indeed, not all of these businesses would be appropriate to export, however the Welsh Government believes there are many which could start their export journey.
With this in mind Business Wales, the Welsh Government’s advisory service for businesses, believes there is plenty of scope for decision makers in companies across the region to explore the potential that exporting has to transform their business.
While many businesses across Wales have increased their sales, growth and stability by exporting to overseas markets following Welsh Government support, many don’t know where to start. And even for those that export regularly, there’s always more to know.
Welsh Government’s specialist export team work with companies on a one-to-one basis, assisting in the identification of market opportunities and actually getting to market.
Object Matrix is a Cardiff based business which provides hybrid cloud storage solutions principally to media organisations. Initially focusing solely on trade within the UK, an explosion in video content creation and distribution in 2011 saw the company diversify its offering which led to more work in overseas markets.
Its exports portfolio now accounts for 55% of its business and more than half of the company’s turnover. In the last five years, the business has more than tripled its headcount, growing its workforce from six employees to a team of 20. And the company has recently signed a five-year deal with an Emmy award-winning US TV series, as part of the company’s strategy to develop its export offering in international markets.
Nick Pearce-Tomenius, co-founder and sales and marketing director at Object Matrix said:
“Exporting has transformed our business dramatically and been instrumental in expanding our company’s success and services worldwide.
“Welsh Government support has been instrumental to our exporting success, enabling us to meet potential clients and reseller partners in different regions. Without these links it would be much harder to develop our international order books.
“It’s my firm belief that if you can sell your product in Wales, you can sell it anywhere. And there are markets out there for everyone. I would encourage all businesses that have thought about exporting to just do it. The benefits for our company have been enormous.”
Eluned Morgan AM, Minister for International Relations and the Welsh Language with a responsibility for international trade, said:
“Most businesses with ambitions to grow would love to export. But we know that business owners are busy, with a long list of things to do, and perhaps a lack of practical knowledge about how to export.
“However, given the right information and advice these businesses can be set on their export journey and it is the goal of Welsh Government to encourage, inspire and nurture businesses that fall into this category, companies that are awash with international potential and who are ready to take the next step onto the international stage.”
Welsh Government has a comprehensive range of support mechanisms to help you on your export journey. For information on how to get started contact Business Wales on 03000 6 03000 or visit www.businesswales.gov.wales/zones/export.