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Caerphilly Based Award Finalist ‘Values in Care’ Supports Apprenticeships to Help the Vulnerable


Values in Care provides accommodation and 24-hour support to vulnerable adults with learning disabilities, autism and complex needs. To ensure staff can meet the requirements of these people it is imperative that they receive the best possible training to give them the appropriate skills.

The organisation, based in Hengoed, Caerphilly, supports individuals in 14 different services across South East Wales, with 25 apprentices currently working towards their qualifications. In the past five years, it has recruited 60 apprentices.

Working with learning provider Educ8, employees are encouraged to enrol on an apprenticeship framework to develop competencies and skills required to deliver the quality service expected by the company.

Values in Care goes above and beyond the minimum requirement of 50 per cent of all care staff qualified or working towards a QCF qualification required by the Care and Social Services Inspectorate for Wales.

07-09-16-mh-values-in-care-app-awards-12Now the company has been shortlisted for the Medium Employer of the Year Award at this year’s Apprenticeship Awards Cymru, which take place at Venue Cymru, Llandudno on October 20.

Jointly organised by the Welsh Government and the National Training Federation for Wales (NTfW), the prestigious awards celebrate the outstanding achievements of individuals, employers and learning providers who have excelled in contributing to the development of the Welsh Government’s Traineeships, Jobs Growth Wales and Apprenticeship programmes. The awards are sponsored by Pearson PLC and supported by media partner, Media Wales.

The Apprenticeship Programme is funded by the Welsh Government with support from the European Social Fund.

“Apprenticeships are regarded as a key driver to helping the organisation achieve its vision of becoming an exemplary and leading provider of high quality care services for its client group,” said Tony Davies, HR training manager.

Due to the nature of work patterns, the company has invested in technology and systems to ensure employees can learn flexibly. Its frameworks are Diplomas in Health and Social Care at Level 2, 3 and 5.

“We work closely with Educ8 to develop comprehensive personal development plans for all apprentices and any additional support requirements that are identified during induction,” added Mr Davies.

Employee development is highlighted in CSSIW reports for having a positive impact on its services.

Wales’ Minister for Skills and Science Julie James congratulated Values in Care and the other 32 shortlisted award finalists.

“We are proud to be delivering one of the most successful apprenticeship programmes in Europe with success rates in Wales remaining well above 80 per cent,” she said.

“Developing skilled people is vital for our economy. We have some truly exceptional apprentices here in Wales and the Apprenticeship Awards Cymru provide a perfect platform for us to celebrate their hard work and achievements. Equally important are the learning providers and employers who go the extra mile to support their apprentices.”


Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management


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