Businesses in the historic Mid Wales market town of Dolgellau are collaborating on a new promotion to attract more visitors during October.

Under the Discover Dolgellau banner, businesses have published a Tenner Trail leaflet featuring around 50 participating shops that have special £10 offers for the month of October.

Both locals and visitors are invited to follow the trail on a map designed by talented local artist Elin Hughes to see what bargains are available.

Elin, who is studying art at Cardiff University and has a keen interest in ceramics,

created the town map to showcase businesses and local landmarks, with detailed drawings of major listed buildings.

She was so delighted with the final product, which was sponsored and produced with the support of Gwynedd Council, that it will feature in her portfolio of work in university.

Elin is no stranger to success. Whilst a pupil at Ysgol Y Gader, Dolgellau, she had her work published in the CPRW magazine and won a prize for her animation Bee-ware!

Sharon Peake-Jones, who runs Pandy Isaf Country House Bed and Breakfast, Dolgellau with her husband, said:

“The idea of the Dolgellau Tenner Trail is to get more footfall in the shops during October.

“We have used the town map designed by Elin because we try to give exposure to somebody new with each of our promotions.

“The general feeling in the town is that it has been a good summer season and business is up. September has been just as busy as August and we hope this carries on into October helped by the Tenner Trail.”

Sharon is a member of Discover Dolgellau and a director of MWT Cymru, the independent organisation that represents around 600 tourism businesses across Mid Wales.

Dolgellau is a very popular area with cyclists and walkers, including Prime Minister Theresa May who took the decision to hold a snap General Election whilst staying in the area with her husband in April.