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Businesses in Dolgellau Collaborate to Attract More Visitors


Businesses in the historic Mid Wales market town of Dolgellau are collaborating on a new promotion to attract more visitors during October.

Under the Discover Dolgellau banner, businesses have published a Tenner Trail leaflet featuring around 50 participating shops that have special £10 offers for the month of October.

Both locals and visitors are invited to follow the trail on a map designed by talented local artist Elin Hughes to see what bargains are available.

Elin, who is studying art at Cardiff University and has a keen interest in ceramics,

created the town map to showcase businesses and local landmarks, with detailed drawings of major listed buildings.

She was so delighted with the final product, which was sponsored and produced with the support of Gwynedd Council, that it will feature in her portfolio of work in university.

Elin is no stranger to success. Whilst a pupil at Ysgol Y Gader, Dolgellau, she had her work published in the CPRW magazine and won a prize for her animation Bee-ware!

Sharon Peake-Jones, who runs Pandy Isaf Country House Bed and Breakfast, Dolgellau with her husband, said:

“The idea of the Dolgellau Tenner Trail is to get more footfall in the shops during October.

“We have used the town map designed by Elin because we try to give exposure to somebody new with each of our promotions.

“The general feeling in the town is that it has been a good summer season and business is up. September has been just as busy as August and we hope this carries on into October helped by the Tenner Trail.”

Sharon is a member of Discover Dolgellau and a director of MWT Cymru, the independent organisation that represents around 600 tourism businesses across Mid Wales.

Dolgellau is a very popular area with cyclists and walkers, including Prime Minister Theresa May who took the decision to hold a snap General Election whilst staying in the area with her husband in April.


Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management


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