Many businesses, charities and community clubs see the benefits of using the Welsh language on social media in reaching new and specific audiences, inspiring loyalty and improving and strengthening their Welsh brand.
With social media now directing more traffic to specific websites than Google, it is clear that these platforms are powerful marketing, networking and advertising tools. They can reach a wide audience quickly, simply and effectively, and enable organisations to target specific audiences.
By using the Welsh language, clubs and societies can attract new members and volunteers, strengthen links with schools and the local community and instil a sense of pride and team spirit. For businesses, this translates into customers, clients and effectively, the bottom line.
One sports club that has seen the benefit of using Welsh on social media is the Scarlets regional Rugby Team.
Nerys Henry, Head of Press and Communications at the Club, said:
“The Welsh language has always been an intrinsic part of the Scarlets and we as a region take great pride in our bilingualism. A large percentage of our supporters are Welsh speakers who interact with family, friends and colleagues in both Welsh and English, as we do on a daily basis at Parc y Scarlets.
Bilingual marketing on social media gives us the opportunity to speak to our supporters in their mother tongue but it also gives them the choice of communicating with us in Welsh if they choose to do so.”