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Boutique Backs Campaign by Selling Winter Coats Made from Recycled Plastic


A Llanidloes boutique has found another constructive way to support the market town’s Sending a Message in a Bottle campaign to reduce plastic waste.

The owners of L’armoire have shown they are taking the message seriously by finding products that take the plastic from our oceans and recycle it into ladies’ coats.

Waste 2 Wear puffy winter coats and jackets are a great way to keep warm, look stylish and support the environment this winter. Made from recycled plastic bottles, 30% of which has been recovered from our oceans, they are fast becoming firm favourites.

The coats and jackets come in three bright colours and are available in two different lengths.

Phil Stallard, organiser of Sending a Message in a Bottle, said: 

“L’Armoire has joined many other businesses in Llanidloes with forward-thinking, plastic-reducing policies that are helping to keep our environment plastic-free.

“Our Mayor, Janet Crisp, has been massively supportive of the campaign from the very outset and I’m pleased to see how great she and the other ladies look in these fabulous eco-friendly coats.

“Llanidloes is the first town on the River Severn, our longest river and it’s great to see ocean plastic making the return journey from Sea to Source.”

Sending a Message in a Bottle aims to reduce plastic waste from Source to Sea. Plastic reduction includes finding a market for existing plastic in a world where 300 million tonnes of new plastic is created every year.

Mr Stallard is hoping to encourage other cities, towns and villages along the River Severn to support the Sending a Message in a Bottle campaign to clean up their communities and reduce plastic waste.


Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management


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