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The Big Heart of Merthyr Tydfil Celebrates Successful Completion of 40th Shop Front


The Big Heart of Merthyr Tydfil Business Improvement District (BID) has been working with its member businesses in Merthyr Tydfil town centre since September 2013 to help them give the frontages of their premises a face-lift.

They are now celebrating the successful completion of their 40th Shop Front Improvement grant with the redecoration of the frontage of Moneyline’s offices in Swan Street.

The benefits of the scheme have been twofold. It has seen the visual appearance of individual premises upgraded though redecoration of the frontage, new shop front signs and other improvements. It has also had a wider impact on the town centre as a whole by helping to create a more pleasant environment for shoppers, residents and visitors.

Bethan Gittens, Business Development Manager at Moneyline said:

“We were delighted to be part of the scheme. The Big Heart of Merthyr Tydfil’s support has helped transform the look of the branch completely.”

She added:

“All businesses need to work closely together to ensure the town centre continually improves and looks more attractive and welcoming to customers.”

“Being accessible for our customers is essential for us to deliver our services and having a high street presence is one way to achieve this. Our customers are local and we offer a face to face service.”

Moneyline offers low-cost affordable loans ranging from £100 to £2500 as an alternative to high cost credit. It encourages customers to save alongside borrowing via its ‘Round It Up’ savings scheme.

Carl Mason, Business Manager at Barclays and newly appointed chair of the BID, said:

“The Shop Front Improvement grant has proved to be one of the most popular projects in our programme and we have now helped 40 member businesses improve the appearance of their business frontage with our grant of up to £600.”

He added:

“We have recently completed a consultation with our member businesses to establish their views on the programme we deliver both in terms of its impact on their businesses but also on the health of the town centre overall. It is clear from the consultation that the Shop Front Improvement grant is highly valued by our members.”

The Big Heart of Merthyr Tydfil is now approaching the final six months of its current term and will be seeking the support of its members in the summer in a BID renewal ballot which, if successful, would see the BID continue to deliver services in Merthyr Tydfil town centre for a further five year period.