Showcasing the Best of Welsh Business


Best Customer Service in Cardiff Revealed


FOR Cardiff share mystery shopper survey results, announcing Bar 44 and Superbowl UK as the top businesses in the city for customer service

FOR Cardiff has shared some impressive results from mystery shopper surveys that took place in the capital, putting Cardiff firmly on the map as one of the best Welsh cities to find amazing customer service.

Of almost 40 businesses visited across the city centre, award-winning Spanish eatery Bar 44 and one-stop-shop for family friendly entertainment Superbowl UK, came top of the pile.

38 surveys were carried out across the city with the mystery shoppers visiting a range of hospitality and retail businesses, scoring them on categories including overall experience, appearance and environment and local knowledge.

Of the 20 hospitality businesses visited, Bar 44 passed with flying colours, scoring 100% for appearance and ambience and over 90% for being a hospitable, clean and welcoming environment.

Natalie Isaac, Operations Director at Bar 44, said:

“We pride ourselves on offering an excellent experience for our customers whether they join us for a relaxed dinner, a small plate after shopping or a drink with friends. We only hire the very best staff that can make sure every single visitor gets special treatment, so we’re thrilled the survey has confirmed what we strive to achieve.”

18 retail businesses also impressed the mystery shoppers but Superbowl UK tipped the scale, scoring a full 100%.

Daniel Myatt, Marketing Manager at Superbowl UK, said:

“Bowling is such a popular activity for friends and family to spend time together so we always do everything we can to make sure our customers are having the best possible time while they are with us. I’m delighted to be able to share these results and shout about the amazing experience we are offering to people here in the capital.”

The mystery shopper surveys were arranged by FOR Cardiff to highlight the hard work and dedication of the businesses across the city centre.

Adrian Field, Executive Director of FOR Cardiff said:

“We already knew that businesses across Cardiff offer the very best service possible to their customers, but organising the mystery shopper surveys and getting these fantastic results back validates the fact. Now we have proof that Cardiff is a friendly and welcoming place to visit and hopefully one that people will come back to time and time again, driving even more traffic through the doors of our businesses.”

For more information or to read the full mystery shopper survey results, visit:


Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.


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