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Where do you Belong? Army Comes to Cardiff for New Recruitment Campaign


The British Army has launched a new national recruitment campaign to inspire people from Cardiff to belong to one of the most respected organisations in the world and think about a job and lifestyle that will make a positive difference.

The majority (83%) of adults in Cardiff believe it’s important to actively contribute towards a worthwhile cause and 44% of people in the area want to do more in 2017 to help others and make their communities better places to live.

The Army’s new campaign will be coming to the St Davids Dewi Sant Shopping Centre in Cardiff from 6-12 February, and calls on Brits to take their ambitions to do more for good causes to the next level and sign up for adventure and travel opportunities to achieve worthwhile things that are unthinkable on your own.

The British Army has supported humanitarian missions in many countries, such as Sierra Leone and regularly supports the UK by providing emergency response assistance, for example by helping victims of flooding.

A British Army Soldier marches back toward his rally point during the field training portion of the Saber Strike exercise at Adazi Training Area, Latvia on June 17, 2014. Saber Strike 2014 is a joint, multi-national military exercise scheduled for June 9- 20. The exercise spans multiple locations in Lithuania, Latvia and Estonia, and involves approximately 4,500 personnel from 10 countries. The exercise is designed to promote regional stability, strengthen international military partnerships, enhance multinational interoperability and prepare participants for worldwide contingency operations. (U.S. Army National Guard photo by: Staff Sgt. Brett Miller, 116 Public Affairs Detachment/ Released)

Major General Tim Hyams, the General Officer Commanding the Army’s Recruiting and Training Division said,

“Life in the British Army develops unique and lasting bonds of friendship. This sense of belonging is central to the opportunity we offer to those who wish to pursue a career in an organisation that makes a positive contribution to society.”

Lance Corporal Ryan Oxtoby, Welsh Guards, Cardiff, said:

“Visitors to our stand will learn about the various opportunities and roles available with a career in the Army. These opportunities range from travelling to humanitarian missions to adventure training with a group of people who are likely to become lifelong friends.”

The British Army’s research also shows that, as well as wanting to do more for others, the top things people from Cardiff want to do in 2017 are travel more (25%) and get fitter (33%), both of which can be achieved in the British Army.

There will be events held across the UK, from Plymouth to Glasgow as part of the new ‘Belong’ campaign, as detailed in the notes to editors. For more information about a career in the Army, search Army Jobs.

Did you know, with a career in the Army:

  • You receive an annual salary of £30,922 after training plus pension as an Officer and £18,305 after training plus pension as a soldier.
  • You receive 30 days annual holiday on top of all the usual bank holidays, and extra time off in lieu of operations.
  • You have opportunities to travel overseas for operations, adventurous training, sport and peacekeeping from training in Kenya to supporting the UN in Cyprus or from sky-diving in Florida to mountaineering in the Himalayas
  • You have access to free gym and sports facilities, with world class fitness and nutritional advice.
  • You gain skills and qualifications that are transferable to life after the Army.
  • Any medical procedures or dental work that you require is paid for by the Army and is carried out by fully qualified Army personnel or private practices where necessary.
  • You have a clear promotion structure to follow. Each successive rank brings extra responsibilities, duties and respect, and an increase in pay.
  • As a soldier you will be
    • trained as an apprentice with a choice of 40 different schemes, from engineering to animal care.
    • offered over 500 different qualifications, from GCSE to degrees, including all kinds of professional and practical qualifications in areas such as chartered engineering and accountancy that will build up your CV