Barclays has teamed up with Nigel Owens MBE, world-renowned rugby union referee and Welsh cattle farmer, to launch a new campaign to drive awareness amongst consumers on the benefits of helping the food system become carbon net zero.

Sustainability Through Agri-Tech will also provide farmers with access to £250 million which is available to support their business to become carbon net-zero through Agri-Tech solutions.

In a survey of 261 Welsh farmers from a larger sample of 1,000 across the UK, eight in ten (85 per cent) say that they believe they could be carbon neutral by 2035, five years ahead of the 2040 target set by the National Farmers Union Cymru (NFU Cymru). Almost one in five (18 per cent) believe that they have already reached this goal, while 64 per cent said they were thinking about how to make their businesses more sustainable in the wake of the pandemic. More than two thirds of Welsh respondents (69 per cent) also said that becoming greener will increase their farm’s competitiveness after the UK has left the EU, indicating Brexit could accelerate their transition to becoming carbon neutral.

Barclays has also uncovered a growing appetite among the Welsh population for carbon neutral foods, with research indicating that the average consumer there would pay £197.08 per year on top of their shopping basket totals for more sustainable produce. When taking the whole population of Wales into account, this totals nearly £500million pounds of additional spend.

When Welsh farmers were asked what investments they were making to become more sustainable, more than a quarter (29 per cent) said that they had or are planning to improve their waste and slurry management, while 25 per cent had spent or are planning to invest in Agri-Tech to become more efficient. Welsh respondents also suggested that they are or plan to plant more trees and hedgerows (21 per cent), while 21 per cent are considering or already are investing in solar power and 19 per cent in wind turbines.

Over two-thirds of Welsh farmers (70 per cent) said that the UK needs a more resilient food system to cope with rising temperatures, and 72 per cent revealed sustainability and business efficiency to be their farm’s top priorities.

Nigel Owens MBE, rugby union referee and farmer in Pontyberem, Wales, said:

“It’s great we’re starting to talk more about how farmers can further enhance the environment and be part of the climate change solution while keeping the nation fed and healthy, which is especially important at times like this.

“I’m a proud owner of 35 Herefordshire cows, and cattle play an important role in the ecosystem when managed properly. Grassland is very good at capturing carbon from out of the atmosphere, and soil is key to carbon sequestration policies, an underrated solution to tackling climate change. I’ll continue to plant more trees and will look into Technologies that can help the farm to become more efficient too.”

Tech investment

The Barclays campaign highlights Agri-Tech as key to helping the industry on its carbon neutral mission, as well as improve productivity. Sixty-nine per cent of Welsh farmers surveyed said Agri-Tech could help their business to become more sustainable and efficient, while two thirds (66 per cent) said it would enable them to produce more food.

Mark Suthern, National Head of Agriculture at Barclays Business Bank, said:

“There’s already a huge amount of work going on across farming enterprises of all types so their businesses can reach the carbon net zero goal by 2040. It’s also encouraging to see consumers willing to pay for carbon neutral foods, as we all consider our role in helping the industry become carbon neutral from farm to fork.

“Without doubt, investment in Technologies will play a part in businesses becoming carbon neutral, but it’s important that we continue to support the sector in the supply chain, both as an industry and with Government policy. We also know that two-thirds (65 per cent) of Welsh farmers want access to further financial support from their bank to invest in this type of Technology, with 68 per cent believing it could increase job opportunities and will dramatically change the type of skills the sector requires over the coming years.

“Our research shows the average Welsh farmer is set to invest £259,734 over the next decade to achieve greater efficiency and become more sustainable. That’s why we have made available £250 million and with our team of agricultural relationship managers we can help to advise on investments and their carbon net zero ambitions.”

More information on how farmers apply to the £250m available can be found at: www.barclays.co.uk/agriculture-sustainability

[1] Opinion Matters used ONS population figures to calculate the £497,221,015.20 figure. Barclays found that consumers are willing to pay an additional £197.08 per year on groceries that are carbon neutral. Calculation: £197.08 x 2,522,940 (ONS 2019 18+ figures) = £497,221,015.20.