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Apprenticeships Helping Banking Group to Prosper


Apprenticeships are at the heart of Lloyds Banking Group’s Helping Britain prosper plan. Launched in 2012, the company’s plan is to create 8,000 apprenticeships Britain-wide by 2020.

It has already reached 5,750, including 600 in Wales, of which 150 were recruited this year.

Now the company has been shortlisted for this year’s Apprenticeship Awards Cymru. The company will be competing to become Macro Employer of the Year at the prestigious awards ceremony at the Celtic Manor Resort, Newport on November 9.

The annual awards are designed to showcase and celebrate the outstanding achievements of learners, employers, tutors and assessors who have excelled in contributing to the development of the Welsh Government’s Traineeships and Apprenticeship Programmes.

Jointly organised by the Welsh Government and the National Training Federation for Wales (NTfW), the coveted awards are supported by media partner, Media Wales. The Apprenticeship Programme is funded by the Welsh Government with support from the European Social Fund.

Thirty star employers, learners and learning providers from across Wales have been shortlisted for the Apprenticeship Awards Cymru.

Lloyds Banking Group’s internal Apprenticeship designers work closely with training partner Cardiff and Vale College to create bespoke learner journeys across Financial Services Level 2 and 3, Customer Service Level 3, Business Administration Level 3 and Team Manager Level 3.

This collaborative approach incorporates face to face, virtual/e-learning and group/individual study and an internal media hub helps to create self-supporting learning communities.

All programmes have a dedicated talent coach to develop the learners’ skills, supported by the training partner, Apprenticeship Ambassadors and line managers who actively mentor apprentices.

LBG Apprenticeships manager for Wales, Sharon Morgan, said:

“We are passionate about our Apprenticeship Programme; the apprentices have a significant and measurable impact on LBG, helping us up skill our workforce, develop professional qualifications and recruit fresh talent.

“In 2018, 54% of our apprentices are female and 55% are 23 or younger. Our marketing of schools, particularly in socially disadvantaged areas, has helped us create a diverse business.”

Angela Maguire-Lewis from Cardiff and Vale College, said:

“We have worked closely with the LBG management team to develop programmes and support the apprentices through our on-site assessment team. To date we have enrolled 150 apprentices with 100% retention.”

Congratulating Lloyds Banking Group on being shortlisted for an award, Minister for Welsh Language and Lifelong Learning, Eluned Morgan said:

“Apprenticeship Awards Cymru showcase the success of the Welsh Government’s Apprenticeships and Traineeships Programmes and the achievements of our star apprentices, employers, learning providers and trainees.

“Apprenticeships are a great way for individuals to gain valuable skills and experience while earning a wage and for employers to ensure their workforce has the skills to future proof a business.

“Increasing higher level skills and developing skills pathways that benefit the whole of Wales have never been more important.”


Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management


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