Thrill seekers will help generate a £2 billion bonanza for North Wales this year, according to a tourism chief.
The Welsh Government has designated 2016 as the Year of Adventure and Jim Jones, the Managing Director of North Wales Tourism, believes it heralds a new golden era for the visitor economy.
North Wales is at the epicentre of the growing adventure holidays market and is earning recognition as a world leader thanks to developments like Zip World and Surf Snowdonia.
The sector already employs 40,000 people across North Wales – which adds up to one in every seven jobs in the area.
At the same time Mr Jones estimates more than £100 million of mainly private sector money is currently being invested in tourism-related projects in the region.