Showcasing the Best of Welsh Business


Acorn Chief Addresses Principality and WRU Deal


Matt Southall addresses Principality and WRU deal

In his monthly Western Mail column, Acorn's Matt Southall addresses the recent Principality stadium branding deal with the WRU.

Here in Wales rugby is never far from the headlines and last week was no different with the announcement that Wales’ iconic Millennium Stadium is to be renamed the Principality Stadium.

As two of Wales’ most recognisable brands, the Principality Building Society and the Welsh Rugby Union are a natural fit, and not least because Principality has been an integral part of Welsh rugby for years; including their sponsorship of the Welsh semi-professional game since 2005.