In this episode we consider how changes to employer National Insurance Contributions, minimum wage increases and ongoing uncertainty around business rates are adding up to a challenging time for the tourism and hospitality sectors, and discuss how the industry can capitalise on a trend for ‘events tourism’.

In this edition, we, examine the strategies, opportunities, and challenges in promoting the country as a world-class destination. From cultural heritage and adventure tourism to sustainable travel and digital marketing, we discuss how Wales can enhance its global appeal.

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We Investigate the eco-tourism opportunity for the tourism and hospitality sector in Wales, with a focus on case studies and business development support.

As we approach the crucial pre-Christmas, Christmas and New Year periods – a traditionally busy and profitable time for hospitality businesses - we consider how the sector in Wales is performing. As 2024 comes to an end, the sector faces numerous challenges that may impact operations and revenue – so how are they coping?

With the tourism and hospitality sectors in Wales facing significant challenges, we consider the outlook for 2025. We discuss how tourism and hospitality businesses can continue to provide a warm Welsh welcome to visitors, the support they need to overcome challenges and the opportunities to grow the sector.