Showcasing the Best of Welsh Business


7th November – Cardiff
Storytelling – Creating Your Personal Brand



What is your favourite brand? It might be a tech company you’re particularly loyal to, a brand of trainers you always buy for their performance or what they say about your sense of style, or a beauty product you think is the best on the market.

Having a strong brand is vital in business – and that brand always tells a story. In the same way that it can make a massive difference to a company’s bottom line, having a strong personal story can really help you.

Whether applying for a job or running your own business, you need to stand out from the crowd for all the right reasons. You need to be confident in telling your story, and in deciding what you want to be known for, and then keep your message focused and consistent. Having a strong personal brand can help you ensure existing and potential contacts and clients see you in the way you want to be seen.

Where do you start? In this interactive workshop Sue Carter – an experienced senior leader with expertise across media, marketing, staff development and strategy – will help you learn how to:

  • Uncover your unique and personal story
  • Tell your story and make it your personal brand
  • Create an emotion or reaction that people remember
  • Build your confidence in sharing your story and personal brand
  • And give you practical tips for bringing it all together


1000 – Arrival, registration, coffee.

1015 – Workshop with Sue Carter.

1130 – Coffee and networking, and a chance to practise selling your personal brand!

1200 – Close.

Tickets for this event are limited – book early to secure your place!

About the presenter

Sue Carter is an experienced senior leader, with expertise across media, digital, publishing, broadcasting, marketing, culture change, staff development, and strategy. She is customer and audience driven, with a constant focus on identifying areas for improving a business and its people. With a strong background in publishing and journalism, Sue excels in story-telling and content sharing.

Sue has launched many market-leading web and mobile products, and steered multi-disciplined teams through organisational change. She has provided consultation for leaders in tech, media, public bodies, not-for-profit, health and government.

She is a former BBC journalist, and has reported from all over the world

Book Here

WHEN:7th November 2019 – 10:00 – 12:00 GMT
WHERE:Cardiff – NatWest Entrepreneur Accelerator Hub