Working with third parties to deliver ground-breaking marketing campaigns can be as challenging as it is rewarding, particularly when they involve themes as sensitive and high-profile as mental health. Launched in 2017, Legal & General’s award-winning ‘Not a Red Card’ campaign drew on the values and appeal of sport to raise awareness around the accessibility and acceptability of discussing mental health in the workplace.
Join us at this CIM Marketing bitesize breakfast event to hear from Michael Took, Social Media Consultant for Insurance at Legal & General, and Bryn Foweather, Head of Social Media at Punch Communications, on how they established and managed relationships with key influencers, navigated the challenges of client / agency relations and utilised the power of video and storytelling to reach a social media audience of 3.5 million people.
CPD category: Digital integration
Duration: 1.5 hours
Registration and networking is from 08:30; the event starts at 09:00 and finishes at 10:30. If you are non-EU resident, please contact the Regional Events team to make your booking.
Cost:Varies – Member: £10 – Studying member: £10 – Student: £15 – Non-member: £15
WHEN:4th April 2019 – 8:30am
WHERE:Cardiff – Eagle Labs