Who is it for?
- Content developers
- Anyone writing or editing copy for websites and social media sites
- SEO specialists wanting to develop writing skills
What will I learn?
- The principles and techniques specific to successful online writing.
- How to produce web content which is appealing, effective, easy to use and appropriate for your target audience
- How to optimise copy for search engines
- An understanding of the differences between online and offline copy
What will it cover?
- How copy works online
- Copywriting essentials
- Content marketing techniques
- Organising content most effectively
- What your pages should look like
Benefits of attending
- Learn how to write copy search engines love (SEO)
- Learn how to write copy your target audience reads
- Learn how to write online copy that prompts readers into action
WHEN:2nd October 2019 – 09:15 – 16:30
WHERE:Cardiff – Cardiff University