Social Media in PR – Advanced
Practical and cost-effective training for PR practitioners in Wales
This workshop will examine how to integrate social media into the overall communications and marketing mix and provide detailed insight into best practice techniques for planning, managing and evaluating social media and overall digital marketing activity.
Who should attend?
Suitable for delegates that are already running social media activity on behalf of clients or organisations, but that want to understand how social media can be integrated into the wider communications and marketing mix.
What to expect
•receive a free copy of Share This Too, more social media solutions for PR professionals
•group discussions and case studies
•insight from a trainer who specialises in online PR, SEO and analytics.
Participation in the workshop will provide you with knowledge of:
•best practice planning, management and evaluation techniques
•what other organisations are doing at the cutting edge of social media management
•how to create the optimal mix of social media platforms
•how to use innovative techniques such as sentiment analysis to drive social media activity
•how to integrate social media activity into overall communications and digital marketing programmes
•robust social media measurement and evaluation techniques.
Note: Delegates are advised to bring laptops/tablets with them on the day.
Andrew Smith is Managing Director of Escherman, a specialist online PR, SEO and analytics consultancy. With a career spanning 29 years of public relations and journalism, he has developed and implemented many highly successful strategic PR and marketing communications programmes for some of the world’s biggest brands including IBM, CapGemini, MySQL, Apple (FileMaker) and Checkpoint.
Andrew has been a consistent PR innovator, being among the first UK practitioners to exploit email (1991), the World Wide Web (1994) and Twitter (2007). Described as the “de facto godfather of PR blogging”, he is a regular speaker and media commentator on the integration of PR with social media, search optimisation and analytics. He is also co-author of two bestselling social media books, Share This and Share This Too, and a member of the CIPR’s Social Media Panel.
This course carries 10 CIPR CPD points
Cost:Varies – Members – £145 (+ VAT) – Non Members – £195 (+ VAT)
WHEN:17th December 2018 at 9:30 AM