Showcasing the Best of Welsh Business


16th September – Cardiff
Developing a Communication Strategy



Those with some responsibility for either internal and/or external communications. No prior knowledge is needed.

What will I learn?

  • What is communication, how do we communicate and its role within a management structure
  • How to maximise benefit from all areas of communication within your organisation, ensuring that they are directed at the right markets and stakeholders via a range of media.
  • A step-by-step process to planning a strategy, defining goals and objectives, and presenting your strategy in a clear and practical framework.
  • Organisational communications strategy, internal and external communications strategy and campaign strategy

What will it cover?

  • The planning processes.
  • Identifying who your audiences are and how best to engage with them.
  • Development and implementation of a successful communications strategy.
  • Evaluate and measure its success.
  • The communications toolkit.
  • Case studies.

Benefits of attending

  • Analyse, map and prioritise your stakeholders.
  • Select the most effective communication channels.
  • Recognise the importance of internal and external communication and the different audiences you need to reach.
  • Develop key messages for your markets and stakeholders.
  • Define the communication goals and objectives.
  • A step-by-step toolkit and framework to create a clear, concise, integrated communication strategy.

Book Here

WHEN:16th September 2019 – 09:15 – 16:30
Cardiff – Cardiff University