Showcasing the Best of Welsh Business

13th December – Cardiff
WordPress Course

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Description

Learn to build and manage sites on the WordPress platform

Whether you are looking to kickstart your business with a new online presence or to improve your basic knowledge of WordPress, this course should be of interest to you.

Over 1 day we will help you get to grips with the creation and management of WordPress websites. It is aimed at marketing managers/assistants, digital marketing staff, creative teams and business startups.

Learning Outcomes

On completion of this 1-day course you will:

  • Understand the fundamentals of WordPress
  • Learn how to set up a WordPress site from scratch
  • Learn how to add widgets, change themes and create menus
  • Find out how to write blog posts and pages
  • Be able to add and embed a number of different media
  • Understand how to engage visitors

Course Overview

Session 1 – A close look at the blogosphere

  • Who blogs and why do they blog?
  • What are the main platforms?
  • What is the difference between WordPress.com and Wordpess.org?

Session 2 – Defining objectives

  • What are your business objectives?
  • Who is your audience?

Session 3 – Blogging fundamentals

  • Exploring themes and page layout
  • How do posts differ from pages?
  • Evaluating different styles of blogs from diverse companies.

Session 4 – Setting up a blog

  • Starting out: domain name, mapping, layout, etc
  • Theme selection and considerations
  • Using and adding menus
  • What are widgets and how can we add them?
  • Developing simple content articles.

Session 5 – Writing content

  • Aligning your content to your business objectives
  • Knowing when to write pages/posts and creating a blog diary
  • How to write SEO-friendly and good quality content
  • Learn over 25 great writing techniques
  • Discover the importance of context
  • Explore how to format – from links to embeds

Session 6 – Sourcing content and creating images

  • Understanding the context of your business
  • Using Twitter and Facebook to find quality content
  • Sourcing and creating great images for headers and articles

Session 7 – Finding viewers and keeping them

  • How to use Social media and connect your channels
  • Setting up RSS to email notifications
  • Using Google Search console to support your blog.
  • Considering blogger outreach and influencers

Session 8 – Measurement, 3rd party apps and future planning

  • Learn how the stats within WordPress work and what they mean
  • Connect third party accounts
  • Start blogging from a mobile device
  • Consider the benefits of WordPress.org vs WordPress.com

Cost:From £210 (early bird booking)
Book Here

WHEN:13th December 2018 – 09:15 – 16:30
WHERE:Cardiff – Llanishen

SOURCE:marketingtom.co.uk

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