The Welsh Rugby Union signed the biggest shirt partnership deal in its history, with the logo of Japanese motor company Isuzu to appear on the new kit launched in the autumn. The Japanese motor company will replace insurance company Admiral as the main sponsor of the senior national side.
Isuzu will take pride of place on the chests of Wales’ international stars for the first time this Autumn, as the side faces Australia, Georgia, New Zealand and South Africa in the Under Armour Series at Principality Stadium.
Furthermore the multi-million-pound deal sees Isuzu extend their support to the Wales women’s side, which will also carry the logos on their kit until 2021. The partnership also gives Isuzu a number of marketing and media rights which will increase brand awareness and connection to rugby supporters.
WRU chief executive Martyn Phillips said:
“We are delighted to welcome a company of the size, stature and international renown of Isuzu,”
“Their investment in both the women’s and men’s national side and the community game will be instrumental to the growth and sustainable future of the game in Wales.
Isuzu managing director, Paul Tunnicliffe said:
This partnership is the first of its kind for us and it has long been our objective to make the Isuzu brand better known, This sponsorship will achieve that, by taking the brand to a huge audience, including millions of television viewers.
Rugby is an intrinsic part of Welsh life, and we are delighted to become associated with an institution which shares our values of dependability, toughness and commitment.