Local small businesses were given expert digital advice by web, social media and digital strategy experts today when Do It Digital – the not-for-profit campaign that aims to help small, independent businesses around the UK make the most of the advantages of being online – brought its nationwide digital roadshow to Cardiff.
Experts, including Prab Chadha from Cardiff-based Digital Maverick and representatives from website specialists MBJ, were on board the Do It Digital bus outside Cardiff City Hall to offer free advice to small business owners including Karen and Jason Dunlop from the Umpalumpa Sweet Shop in Penarth and Leigh Tuck and Dan Lock, owners of Spectrum Ecology, a business that monitors and researches native species found in Wales.
Karen, who wanted to increase online sales through social media and get advice on the rights and wrongs of their website, said:
“The session was fantastic. It gave us objective opinions quickly and professionally in such a way that it made sense and would be easy to implement. We came away with many action points and now know how to make it easy to buy our goods online. We also now know more about analytical information and how to use it better. We are ready to implement the suggestions immediately and can foresee an
increase in footfall thanks to today’s input.”
Leigh was looking for way to expand his website and create a higher social media presence. He said:
“We are going to open a Twitter account, join LinkedIn, and join Google My Business immediately and use them. We also now have an opportunity to redesign our website content using the advice and help received this morning. We realise now we have so much visual content that we can use online to attract customers. We really appreciated the input.”
Do It Digital Director, Michelle Ovens says:
“The Do It Digital campaign is not only about helping the digitally un-engaged take their first steps online but also helping those already online to expand their digital horizons. This could mean anything from a first, simple web presence to taking the first steps towards selling online.”
“Digital engagement is crucial for all aspects of business, from marketing and recruitment to banking and accounting, and is only likely to become more so. Digital engagement will become increasingly central to the development of competitive, profitable and growing businesses.”