Showcasing the Best of Welsh Business

New Euro 6 Standard Means Name Change for Popular Pick-up as Nissan Respond to Pressure

SHARE
,

Local commercial vehicle supplier David Spear has been an industry sounding board following the introduction of the new Euro 6 standard this September, and with news that a popular pick-up model has received a name change, the timing is far from coincidental.

Established manufacturer Nissan has dropped the prefix from its 12th generation Navara, meaning that from now on the model will be known as simply the Nissan Navara, rather than its previously used title, NP300 Navara.

“The NP prefix stood for Nissan pick-up and was added to bring the recently introduced model in line with other vehicles within the Nissan range – the manufacturer already uses the abbreviations NV, for Nissan van, and NT, for Nissan truck. This naming policy however has been met by a negative response from customers and dealers alike,” said Owner David Spear.

lm2_4171The name change comes just 11 months after the model was launched, however the abbreviation has been removed due to increasing pressure from dealers and customers who feel that the Navara brand is too strong to dilute.

It has been an excellent year for this particular model with UK sales of the pick-up increasing by 73% from January to September 2016 alone. So far 7,200 Navaras have been sold this year, which is 3,000 more than the same period last year. The 12th generation model includes a number of new features to ensure Euro 6 compliance such as SCR technology.

“The reaction from the public and industry insiders was obviously one not expected by Nissan as the original plan was to remove the model name completely and simply refer to it as NP300. The Navara is a bestseller in many commercial vehicle ranges across the country, including our own, but the prefix led to confusion with those that already had brand loyalty with the Navara name. Many will be pleased to see the prefix removed, and the pick-up will be known as Navara in Europe alone, with countries like Japan retaining the NP300 moniker,” concluded David.

SHARE

Posted by:

Laurence has spent most of his career in the media industry working in senior management roles with major publishers including Thomson Regional Newspapers, United News & Media and The Newsquest Media Group.

In 2001 Laurence left the corporate publishing world and after a 3-year spell in pharmaceuticals he set up on his own. In 2005 he created Swansea Life & Swansea Bay Business Life, two highly successful magazines now fully established in their respective markets, and since acquired by the Trinity Mirror Group.

In 2010 he stepped outside of the publishing bubble and set up a full service media agency specialising in PR, Advertising & Marketing, with a series of offices along the M4 corridor helping to develop regional campaigns for successful brands such as Las Iguanas, Andrew Scott and a wide portfolio of well-known law firms.

Outside of the media, Laurence travels extensively as a keynote speaker, talking about his experiences as a service and people expert. His ability to inspire audiences has resulted in him working with a number of international brands, including P&G, Kellogg’s, Dunelm and Armstrong. He has also penned a book entitled ‘Live Your Life’, which has become an essential guide to personal and business success for many.

In his spare time, he relaxes with his family, is an avid Chelsea fan, works out at the gym and enjoys walks on the Gower beaches with his beautiful Labrador Frankie (named after Frank Lampard of course!).

Laurence in a tweet: A driven people person, with a passion for words and an ‘anything is possible’ mentality who thrives on new challenges and creativity.

Related Articles