Sporting leaders across the UK are joining forces as moves to further raise awareness of mental health issues both on and off the field continue to increase industry wide.
Global nutrition firm MSC Nutrition has announced its partnership with online magazine Mantality as discussions taking place around mental health issues across a range of disciplines continue to grow.
A digital platform designed to give anyone dealing with mental health difficulties within the field of sport a voice, Mantality is the brainchild of Leeds Rhino player Stevie Ward. In partnering with the magazine, moving forward MSC will regularly contribute to discussions around mental health issues as a leading nutritional supplier operating within the sporting industry today.
“I wanted to create a news source that was diverse and interesting enough for millennials to follow, and that doesn’t shy away from publicising mental health issues or touching upon difficult parts of life that anyone can go through.
“As a rugby league player I’ve seen the many highs and lows life as a professional sportsperson involves, but we still have a way to go in order to encourage those suffering to talk about mental health issues that can prevail as a result.”
“This is why the partnership with an influential sports brand like MSC Nutrition is so important in keeping the conversation going and widening the remit for like-minded individuals to express their own concerns around mental, whatever their contribution to the sporting world may be.”
With National Mental Health Awareness week running from May 8, mental health awareness is on the rise in the UK. Approximately one in four people will experience a mental health issue in a year and one in six will have experienced a mental health problem in the past week. Despite being a widely discussed topic of conversation in recent years, mental health is still generally regarded as a taboo subject in the sporting industry, however.
Statistics show 67% of women talk about going through depression whereas only 55% of men do the same, with suicide the biggest killer of men aged between 20 and 49. Meanwhile Scottish football trade union, PFA Scotland, has released figures which suggest that almost a third of players have experienced mental health issues either personally or through a team-mate.
Nicky Edmonds, managing director at MSC Nutrition said:
“At MSC, we feel mental health issues in sport are still a major priority, and something still yet to be fully addressed. Recently, sporting professionals including Naomi Cavadey and Andrew Flintoff, have come forward to discuss the issues which they are facing as positive influencers leading the way in opening the line of communication.
“We are extremely pleased to be partnering with Mantality magazine, therefore, to show the importance of talking about mental health more widely within the sporting arena generally, and supporting promotion of the message that no one need ever be alone in facing such issues.”
Based in Cardiff, MSC Nutrition is quickly becoming the ‘go-to’ brand for professional athletes and teams, having rapidly raised its profile through similar sponsorship signings with Carl Frampton, Sam Quek, Sam Davies and more.
“The only way we can tackle mental health issues and lower the suicide rate of males in the UK is by working together to take away any negative associations of talking about problems. The more we break the stigma, the more we will achieve.”