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Lantern Parade Lights Up Cardigan and Attracts Huge Crowd

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A parade of lanterns last Friday night to celebrate Cardigan’s Festive Fortnight has been declared a huge success.

Sam Vicary, marketing manager at Cardigan’s Small World Theatre, said:

“Cardigan and the surrounding areas have not previously seen a lantern parade or taken part in a procession on this scale. The turnout was compared to Cardigan’s historic horse fair ‘Barley Saturday’ in terms of numbers that turned out.

“People are hashtagging at Small World Theatre and Creative Cardigan #doitagain2017. This event has triggered a lot of enthusiasm for the town and excitement in the community. “

In excess of 1,000 people lined the streets to watch the parade of more than 250 lanterns carried by 350 people accompanied by musicians, as the Eisteddfod theme went down well, with giant crowns and musical instruments processing along the main street.

press_lantern_2Small World Theatre created a flying Dove, a soaring Angel and an Eisteddfod chair inscribed with the late Dic Jones’ words. There was a mass of pyramid lanterns and stars, which were made in workshops with community groups, including the Guides, St Mary’s Church, Area 43, children’s circus group, Ysgol Gynradd Aberteifi and Cardigan Secondary School.

Choirs entertained spectators as before a spectacular fireworks display concluded the event, which coincided with late night shopping, pop-up events and artisan workshops.

The festival continues on Friday, December 16 when visitors of Cardigan will enjoy a Street Food Christmas Market at The Guildhall Market showcasing many local food producers. The delicious food and drink will help fortify festival goers who plan to dance the night away later at Small World Theatre’s Christmas Cabaret from 8pm. Festival food will be supplied by El Salsa and music from travelling troubadours, General Skank, an eight-piece dub reggae band.

This Christmas celebrations are a Creative Cardigan project which funded by the Welsh Government through Visit Wales’ Tourism Product Innovation Fund. The project aims to encourage partnership working and innovative ideas which will have a greater impact and attract more visitors to our area.

Members of Cardigan’s Town Centre Partnership launched Creative Cardigan in October and, since then, they have worked together to promote Cardigan as the best place to visit this winter. Visit www.creativecardigan.com for more information or sign up to the many ways of finding out what’s on through Twitter, Facebook and Instagram.

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Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

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Public Relations
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