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Discovering Winning Ways for the Welsh Food and Drink Industry

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Industry professionals are being urged to secure one of the limited remaining spaces at a high-profile food and drink conference organised by Welsh Government taking place in the Celtic Manor Resort in Newport on Thursday 23 March.

Taking the theme of ‘Winning with Wales’ the conference forms part of the inaugural BlasCymru/TasteWales, the nation’s first ever food and drink event that’s aimed at both the UK and world market. Featuring industry experts, business professionals and international stakeholders the line-up will be analysing topics crucial to the industry in Wales, including foreign direct investment and current market trends.

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Chaired by the BBC’s Sara Edwards, the experienced broadcaster will be joined at the conference by leading experts, including Giles Quick from Kantar, and Adam Leyland, group editor of food industry bible, The Grocer. The conference will also have a decidedly international flavour, with John Rodger of US food importer Atalanta Corporation giving his view on how Welsh food and drink can make a big impact overseas.

Closer to home, Andy Richardson, Chair of the Food and Drink Wales Industry Board, will be outlining some of the good work already taking place, while the Welsh Government’s Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths AM, will be making a number of exciting announcements in connection with the industry.

Additionally, Alana Spencer, 2016 Apprentice winner and owner of Ridiculously Rich by Alana will also be sharing her own Wales based successes.

Adam Leyland, group editor of The Grocer, will be delivering a keynote presentation on how Wales can be at the forefront of the global grocery sector:

“Wales is a nation which is really pushing the boundaries and making its own mark when it comes to food and drink production. At the conference I will be addressing the international food and drink market and how Wales and the UK can make a significant impact globally. Hopefully the day will prove to be insightful and inspirational to both Welsh producers and conference delegates.”

Giles Quick, Director of Usage at Kantar Worldpanel will provide specialist analysis on the latest consumer trends:

“At BlasCymru/TasteWales I will summarise the main consumer trends and drivers in food and drink, and set out that to win in Wales and for Wales to win in the UK and beyond, the consumer needs to come first. Much of my recent work at Kantar Worldpanel has focussed on health, obesity and nutrition and includes working with the FSA and FDF looking at the nutritional composition of UK shopping baskets. I will bring this and my more than 25 years of experience in food and drink research to bear in this important discussion.”

With only a limited number of conference tickets available, those with an interest in Welsh food and drink are being urged to reserve a space as soon as possible. To secure a place at the conference or find out more about the wider BlasCymru/TasteWales event, visit: www.tastewales.com.