Within the next five years, one in three people of working age will be over fifty. To raise awareness of this fact and encourage more employers to recognise the importance of retraining, retaining and recruiting older workers the Welsh Government has launched the ‘People don’t have a Best Before Date’ campaign.
It points out the critical importance of older workers to businesses. It is the latest initiative under the Welsh Government’s Age of Investment drive to ensure Wales has the skills it needs to compete in the global marketplace, both now and in the future.
The Welsh Government has teamed up with Learning and Work Institute, Business in the Community (BITC) Cymru and the Older People’s Commissioner for Wales to launch the marketing campaign, which seeks to challenge stereotypes, demonstrate the value of a multigenerational workforce and encourage employers to continually invest in skills throughout their colleagues’ working lives.
For employers looking for more information on how they can invest in the skills of their older workers, the Welsh Government’s Skills Gateway for Business website. has a range of advice and guidance.